SOCIAL MEDIA HACKS TO MAXIMIZE YOUR ACCOUNT
There is a fact for sure; maximizing social media is not easy stuff. Do you ever realize why most big brands hire competent social media specialists to help brand relevance?
Managing social media may be tricky, but with a bit of a learning process, everyone can master it. Thanks to millions of content creator on the internet who shares various strategies!.
For many brands, social media is a cable of connection. It is what makes people feel they are watching, seeing, and interacting with the products. Like an identity, social media comes through all the product influences how people perceive the brand itself.
If you are selling food and beverages, crafts, or selling your skills, your social media is one of the power sources you can utilize to boost your promotion. It is the right vehicle to relive the uniqueness of your products or services and it is the best connection to your audiences. These three social media hacks will help you leverage your account as well as what a big brand did.
If you are having an account of social media accounts, good! You are making betterment. Or if you just started to make one, let’s begin.
1. Find your brand voice
There is a lot of advice out there about inventing the voice of your brand as if you are finding the identity of your brand. Your brand voice is what makes your connections sound like they came from real breathing and living existences.
Great brand identity, at least, shares these three qualities. First, your brand identity reflects the uniqueness of your products; is it handmade? is it using fine ingredients? Or is it tastes like mom’s recipe?
Second, it is lively. Your brand is a living creature that talks to your audiences. Use the language that people can understand and relate to. It’ is a gift to see people using the same language you used to talk about your products. Did you remember the Odading Mang Oleh’s vibes?
It is fresh in our minds how a traditional cake from Bandung went viral. One of the reasons why it went viral lies in its lively. Ade Londok, the narrator, had utilized the words that we are used to and related to, and of course with a simple twist of comedy.
Later on, being honest is a critical quality that a brand voice should have. People are usually interchangeable between being unique and being dishonest. Being unique doesn’t mean that you are telling overpromised. So tell your brand voice wisely.
2. Manage your social media activity.
Now, that you understand your brand identity, it’s time to plan out the project. Planning is helpful to get your head around the project. I advise you to start every project by doing some research.
Remember, a different platform has different content and delivery. If you work on Instagram, the additional image or video is more than required. And the best timing to post your content is between 9 am-11 am. Once you have a better insight into timing, make it concrete by planning your daily post. So your post can interact with your audience and your post improves your product promotion.
3. Be consistent.
Well, it might out of context, but consistency is what makes your product more polished and more acceptable. Being consistent helps people get familiar with your products. Yap, it’s your turn.
